Geospatial Start-up Workshop: Creating a Business That Thrives

Thursday, September 24, 2020
1:00-2:00 PM Eastern Time
Kevin Pomfret, Partner, Williams Mullen, Virginia, USA
Caroline Gash, Principal Consultant, Globe Consulting Group LLC, Denver, Colorado, USA
Dr. Shawana Johnson, GISP, President, Global Marketing Insights, Cleveland, Ohio, USA
Kevin Corbley, Corbley Communications, Denver, Colorado, USA

Sponsored by GRSS




Starting a successful geospatial business takes more than just a good idea. This workshop will walk you through the basics of setting up the right legal structure, examining the many funding options, pitching your idea to investors, and marketing your product once the business is up and running. This panel brings together four business experts with decades of experience in the geospatial industry. You will leave this workshop understanding what it takes to start – and run – a business that succeeds long term in the competitive global marketplace.

The four talks given are:
“Legal Considerations When Forming a Tech Startup” – Kevin Pomfret
“how Me the Money: Sources of Startup Capital” – Caroline Gash
“Achieving Investor Impact in the Brave New World of Virtual Pitches” – Dr. Shawana Johnson
“Market a Startup: Exploiting Your USP” – Kevin Corbley



Kevin Pomfret represents a wide range of public and privately held companies in a variety of corporate matters. His experience includes entity selection and formation, raising funds from angel investors and venture capitalists, mergers and acquisitions and private equity transactions. In addition, he counsels companies on technology joint ventures and software and data licenses.

Caroline Gash is a consultant in the finance and oil and gas sectors. Her previous experience includes serving as Partner and Vice President of Coachman Energy Partners. Caroline serves on several non-profit boards.

Dr. Shawana Johnson is a globally recognized geospatial intelligence expert supporting the U.S. government and the global geospatially focused security and intelligence industries with market research on technology platforms and capabilities that support airborne and spaceborne geospatial tools utilized specifically in energy, agriculture, water resources, maritime security, and land asset and resource planning. These commercial assets are utilized to provide secure environments in a broad range of applications from event planning to water resource management for global food security.

At Global Marketing Insights Inc., she serves as president to an international client base where her area of expertise includes providing geospatial business intelligence expertise in cloud and data interoperability programs—specifically for agriculture, energy and water resources applied sciences. She serves on the editorial advisory board of Earth Imaging Journal and is a frequent invited speaker at global Geospatial industry events.

She received her Doctor of Management degree from Case Western Reserve University’s Weatherhead School of Management.

Kevin Corbley brings a unique combination of technical expertise and business experience to every marketing communications project. He earned a B.S. in Earth Science with course work in Remote Sensing from the University of Notre Dame before heading to Washington, D.C., as a journalist covering the Energy Industry. From there, Kevin joined EOSAT, operator of the U.S. Landsat program, serving as its Press Secretary.

In 1993, Kevin established Corbley Communications in Colorado to provide high-tech marketing services to Geospatial and related organizations. Since then, Corbley Communications has created high-impact marketing content and implemented campaigns for commercial and public-sector clients around the globe.